Stop Fighting Your CRM

January 18, 2023

We’ve all seen it—teams using spreadsheets, sticky notes, or side conversations to avoid dealing with their CRM. It’s not laziness—it’s friction.

At Redwood Lane, we help clients bridge the gap between process and platform so Salesforce actually works the way your team does.

Here’s what we focus on:

• Listening to users first, then configuring second
• Reducing required clicks and fields—less busywork, more focus
• Making it easy to do the right thing, so adoption is a natural outcome

You shouldn’t need to convince your team to use Salesforce. You should make it something they want to use. We can help with that.

---