Salesforce Services
Building on my years of Salesforce experience, I help businesses streamline workflows, automate processes, and get the most from their CRM investment through custom development, Flows, Apex/LWC, and Experience Cloud.
About Me
Hi! I'm the founder of Redwood Lane, a dedicated Salesforce consultant specializing in Administration, Integrations, Automation, and Reporting.
With years of experience optimizing Salesforce environments, I’ve helped businesses streamline their workflows, improve data management, and automate key processes.
Before diving into the Salesforce ecosystem, I worked as a creative professional in photography and video production. Storytelling has always been at the heart of what I do, whether through visuals or digital transformation. Over more than 15 years, I built a career helping people communicate their vision—directing shoots, editing films, and producing content that connected audiences to a message.
That creative foundation shaped how I now approach Salesforce. I see every org as a story in progress: data is the raw footage, automation is the editing process, and reports and dashboards are the final cut that reveals the bigger picture. My background taught me to listen closely, translate complex needs into clear deliverables, and always keep the audience—the end users—at the center of the work.
When I transitioned into Salesforce, those same skills carried over naturally. Instead of framing shots or cutting sequences, I began designing flows, building apps, and writing Apex. What excites me most today is using Salesforce to help organizations tell their story through efficient processes, clean data, and tools that empower teams to focus on what really matters.
Salesforce Certifications
- Salesforce Certified Administrator
- Salesforce Certified Platform App Builder
Beyond Salesforce
When I’m not working with Salesforce, I’m usually spending time with my wife, Jenn, and our three kids. We love getting outside together, especially hiking and exploring new trails. At home, you’ll often find us around the table playing board games—anything from classics to strategy games that take all night.
I’m also a lifelong soccer fan, cheering for the Chicago Fire in MLS and Aston Villa in the Premier League. Beyond that, I lean into the nerdy side of life: sci-fi books and movies, the occasional video game session, and anything that sparks curiosity and imagination. Those hobbies keep me grounded, give me energy, and remind me that creativity doesn’t just live in work—it shows up everywhere.
Why Redwood Lane?
At Redwood Lane, I bring together my technical expertise, creative problem-solving, and passion for efficiency to help businesses get the most out of their Salesforce investment. I focus on building systems that are clean, scalable, and easy to maintain—so teams spend less time fighting with their tools and more time focusing on their goals.
Every organization is different, which means no copy-and-paste solutions. I take time to understand how a business works, identify what’s slowing it down, and design processes that actually fit the way people use them day to day. Whether it’s streamlining workflows, improving data integrity, or unlocking insights through reporting, my goal is always the same: to make Salesforce feel like an asset, not an obstacle.
What I Offer
Website Development
In addition to Salesforce work, I design and build fast, SEO-friendly websites. From migrations off platforms like Squarespace and WordPress to fully custom static builds, my focus is on performance and easy long-term maintenance.